ࡱ> 9;8a bjbj <'AbAb  lllll84"0:"<"<"<"<"<"<"$#&`"l`"llu"jll:":"!!0myL!&""0"!,e'e'!e'l!8Z5@u4l`"`""e' B 2:  GROSSMONT COLLEGE Official Course Outline BUSINESS 118 - RETAIL MANAGEMENT 1. Course Number Course Title Semester Units Hours BUS 118 Retail Management 3 3 hours lecture: 48-54 hours 96-108 outside-of-class hours 144-162 total hours 2. Course Prerequisites None. Recommended Preparation None. 3. Catalog Description A survey course in the management of retail businesses, including store operating practices, layout, inventory, buying, retail mathematics and supervision of personnel. 4. Course Objectives The student will: a. Discuss the historical development of retailing. b. Compare and contrast the historical phases of retailing to present-day merchandising. c. Evaluate alternative retail management structures. d. Diagram and explain the channels of distribution and the role of retailing therein. e. List methods of controlling inventory shrinkage. f. Compute markup, markdown and mark on. g. Design an effective retail layout plan. 5. Instructional Facilities Standard classroom. a. Black boards, white boards. b. VCR with monitor. 6. Special Materials Required of Student None. 7. Course Content The content deals with: a. The history of retailing. b. Store location. c. Store layout. d. Merchandise planning. e. Control buying. f. Distribution of merchandising. g. Retail accounting. h. Financial management. BUSINESS 118 - RETAIL MANAGEMENT page 2 8. Method of Instruction a. Lectures to introduce basic topics and to cover materials not in the text and readings. b. Cooperative learning strategies. c. Class discussion of each topic after the foundation of knowledge is laid. d. An analysis of short cases accompanying each topic. e. Library and Internet research. 9. Methods of Evaluating Student Performance a. Periodic written quizzes with essay questions to determine students comprehension of the subject. b. Oral reports. c. Term paper detailing a business plan for a retail establishment. d. Written final exam. 10. Outside Class Assignments a. Regular homework reading assignments from texts and supplementary reading materials. b. Individual visits to local retail establishments to evaluate methods being employed. c. Research and preparation for oral presentation and term paper project. 11. Texts a. Required Text(s): Lusch, Robert F. Retail Management. Cincinnati, OH: South-Western Publishing Co., 1998. b. Supplementary texts and workbooks: None. Addendum: Student Learning Outcomes Upon completion of this course, our students will be able to do the following: Identify basic consumer laws governing consumer transactions and demonstrate knowledge of the history and current status of consumer protection and regulatory responses to market failures. Describe basic economic retail principles of pricing, quality and customer service issues and demonstrate knowledge of contemporary and traditional ethical issues in retail. Discuss the ways in which retailers communicate with customers including visual merchandising, personal selling, advertising, sales promotions, advertising and public relations. Explain the structure of retailing by ownership, type of merchandise sold, and store versus non-store selling methods. 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