ࡱ> CFBc bjbj B3QbQb 8R4<)~)))))))$+-6)6)K)u u u ^)u )u u VT'@( -z+(' (a)0)'xY.#bY.(Y.(u 6)6))Y. B :  GROSSMONT COLLEGE Official Course Outline BUSINESS 146 - MARKETING 1. Course Number Course Title Semester Units Semester Hours BUS 146 Marketing 3 3 hours lecture: 48-54 hours 96-108 outside-of-class hours 144-162 total hours 2. Course Prerequisites None. Corequisite None Recommended Preparation None. 3. Catalog Description This course focuses on the function of marketing in an organization. It examines the essential elements of a marketing strategy; product, promotion, distribution, and price; the effect of the business environment on marketing decisions; consumer behavior; identification of markets; and on current issues in marketing, including new and traditional media options, market research strategy, and collaborative tools for group marketing efforts. 4. Course Objectives The student will: a. Define ideal target markets for broad industries as well as specific products and services, utilizing demographic and psychographic descriptions. b. Develop an integrated promotional mix campaign for a specific business and a specific target market. c. Develop an understanding and appreciation of project management and the new product development process through simulated product management assessments. d. Utilize marketing analysis and strategy to identify marketing opportunities. e. Develop a working knowledge of different media options (traditional and online), and be able to identify the best media option for specific target markets. 5. Instructional Facilities Standard classroom. 6. Special Materials Required of Student None. 7. Course Content a. The essential elements of marketing including product, promotion, distribution and price. b. Target markets for broad industries. c. Marketing mixes for different industries. d. Simulated product management assessment. e. Media options both traditional and online. BUSINESS 146 MARKETING Page 2 7. Course Content (continued) f. General business environment and effect on marketing. g. Target markets for specialty markets. h. Identification of markets. i. Effects of current issues on marketing. j. Market research strategy. k. Effects of consumer behavior. l. Importance of demographics and psychographic descriptions 8. Method of Instruction a. Standard lecture. b. Class discussion. c. Interactive class exercises. d. Online course resources. e. Analyzing existing company marketing plans. 9. Methods of Evaluating Student Performance a. Graded class exercises on marketing principles and concepts. b. Written and objective Midterm exam. c. Discussion, group participation. d. Written and objective final examination. e. Group marketing plan projects. 10. Outside Class Assignments Reading assignment from the textbook. Research related to student group projects on marketing topics such as marketing mix, demographics in marketing, target markets and new and traditional media forms. Outside content for written assignments such as case studies, videos and articles relating to existing marketing efforts by major companies and major industries. 11. Texts a. Required Text(s): Perreault, William D & Jerome McCarthy. Essentials of Marketing 14th Edition, Burr Ridge, IL: Irwin/McGraw 2015. b. Supplementary texts and workbooks: None Addendum: Student Learning Outcomes Upon completion of this course, our students will be able to do the following: Utilize marketing analysis and strategy to identify marketing opportunities. Define ideal target markets for broad industries as well as specific products and services, utilizing demographic segmentation. Develop effective promotional mix strategies for specific products and services, and their related target markets. Date approved by the Governing Board: May 16, 2017   ,.GLYZfguv    ! 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