ࡱ> CEBa bjbj B'AbAb .#.#.#.#.#B#B#B#8z##<B#50#####$$$)5+5+5+5+5+5+5$69O5.#q'$$q'q'O5.#.###d5?*?*?*q'^.##.##)5?*q')5?*?*34# lz'445z5054::(<:,4:.#4<$v%T?*o%D%$$$O5O5?)$$$5q'q'q'q':$$$$$$$$$B !: GROSSMONT COLLEGE Official Course Outline BUSINESS 253 INTERNATIONAL MARKETING: EXPANDING EXPORTS Course Number Course Title Semester Units Hours BUS 253 International Marketing: 3 3 hours lecture-48-54 hours Expanding Exports 96-108 outside-of-class hours 144-162 total hours Course Prerequisites None. Corequisite None. Recommended Preparation None. Catalog Description A course which examines the economic, legal, political, competitive and cultural environments of foreign markets in order to design appropriate products, establish price and develop promotion strategies to effectively reach those markets. Special focus is on preparing small to medium enterprises to compete abroad. Starting your own export management company is covered. Course Objectives The student will: Evaluate foreign markets for export potential. Describe and assess the barriers to entry in each foreign market. Design strategic plans to reach specific markets. Plan the startup of a small export management company. Instructional Facilities Standard classroom. Special Materials Required of Student None. BUSINESS 253 INTERNATIONAL MARKETING: EXPANDING EXPORTS page 2 Course Content Levels of international marketing involvement. The world economy. Cultural environment. Political-legal environment. International information sources. International product policy. What to sell. Packaging and labeling. Brands and trademarks. Distribution: Entering foreign markets. Managing international logistics. International promotion: Advertising. Personal selling. Sales promotion. Export pricing and terms. Starting your own export management company. Method of Instruction Lectures. Discussion. Methods of Evaluating Student Performance Two quizzes. A midterm. A final essay examination. Outside Class Assignments a. Visit local marketing firm and report results to class. b. Reading assignments from the textbook. Texts Required Text(s): U.S. Department of Commerce. A Basic Guide to Exporting. Novato, CA: World Trade Press, latest edition. Supplementary texts and workbooks: None. Addendum: Student Learning Outcomes Upon completion of this course, our students will be able to do the following: Manage and resolve with expertise the complexities of dealing with cultural, political and economic differences in terms of interacting with an international customer base. Compare and evaluate international market and economic indicators to forecast present and future market trends and conditions. Identify and apply international market research techniques to select profitable products and target markets and segments. Employ efficient and effective professional commercial communication skills for successful international sales and customer service. 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